Festival Madrid Music Experience
Live music with full capacity returned to the capital with “Madrid Live Experience”, the first edition of a festival promoted by Caixa Bank that has arrived with the vocation of becoming a reference.
A first-class musical experience that took place at the Gran Teatro CaixaBank Príncipe Pío, an exclusive space for music and live performances in the capital. The festival brought together soloists and groups of national and international reference such as Amaral, Dulce Pontes, Miguel Ríos, Noa and Mikel Erentxun who took a week-long tour of the most outstanding musical styles.
The work we did for Warner Music was to launch the “Madrid Live Experience” brand to make the festival a reference for live music. At Balboa we carry out a communication strategy at different times and types of media / messages.