Ecovidrio

Creating a recycling culture

Ecovidrio is a not-for-profit organisation responsible for glass recycling in Spain, running numerous awareness-raising campaigns to encourage glass recycling in support of sustainable development and the principles defined in the 2030 Agenda.

Ecovidrio promotes actions in cities, out on the street or through the hospitality, retail and catering channel, and has a presence at the main gatherings and events with potential for recycling awareness-raising.

In this regard, Balboa has performed actions for the end audience, such as Recycle Glass for Cakes, recognising people who recycle at Christmas; we got involved in the summer campaigns; the Vuelta a España cycle race;  we worked with the Roca restaurateur brothers on their ‘Big Chain’ project in the hospitality sector, and are now collaborating with the Green Team, an Ambassadorship Plan the aim of which is to involve leading figures from a range of spheres to encourage glass recycling.