VisionLab

In 2025, VisionLab will celebrate 40 years since it first began as an optical chain in Madrid and expanded across Spain.

The company is currently undergoing a renovation of its spaces and operates 108 stores in Spain and Portugal, offering instant eye exams, remote virtual exams, and AI-assisted eye tests that allow for fully customized lens adaptation to each individual’s optical needs.

Throughout its history, VisionLab has prioritized technology and innovation and remains the only Spanish company with its own lens manufacturing facility, “Kümer”, ensuring personalized service for every customer. In terms of design, VisionLab collaborates with top brands in the market while also offering its own exclusive models.

Scope of our work: Communication and Digital Marketing.