{"id":1294,"date":"2023-05-23T15:18:34","date_gmt":"2023-05-23T13:18:34","guid":{"rendered":"https:\/\/balboacomunicacion.com\/?post_type=works&p=1294"},"modified":"2025-02-07T11:27:30","modified_gmt":"2025-02-07T10:27:30","slug":"madridulce","status":"publish","type":"works","link":"https:\/\/balboacomunicacion.com\/en\/works\/madridulce\/","title":{"rendered":"Madridulce"},"content":{"rendered":"
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Madridulce was created two years ago to celebrate the sweet gastronomy of Madrid.<\/p>\n\n\n\n

In its first edition, it brought together five century-old pastry shops\u2014El Pozo, Casa Mira, El Riojano, La Mallorquina, and La Duquesita\u2014with over 780 years of history, creating an emotional and sweet circuit in San Isidro. Each of these historic pastry shops crafted a special doughnut with unique flavors such as violets, nougat, madro\u00f1o, raspberry, and pistachio with salt.<\/p>\n\n\n\n

In its second year, the event kept the same format, and for the first time, the century-old pastry shops created doughnuts with kid-friendly flavors: chocolate, lollipop, marshmallow, and petazetas (a type of candy that fizzes in the mouth).<\/p>\n\n\n\n

Scope of our work:<\/strong> Creative concept. Communication.<\/p>\n","protected":false},"excerpt":{"rendered":"

Madridulce was created two years ago to celebrate the sweet gastronomy of Madrid. In its first edition, it brought together five century-old pastry shops\u2014El Pozo, Casa Mira, El Riojano, La Mallorquina, and La Duquesita\u2014with over 780 years of history, creating an emotional and sweet circuit in San Isidro. Each of these historic pastry shops crafted […]<\/p>\n","protected":false},"author":2,"featured_media":1370,"menu_order":72,"template":"","work":[15,14],"class_list":["post-1294","works","type-works","status-publish","has-post-thumbnail","hentry","work-generic","work-lifestile-consumption"],"yoast_head":"\nMadridulce - Balboa Comunicaci\u00f3n \u00b7 Comunicaci\u00f3n con Huella Positiva<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balboacomunicacion.com\/en\/works\/madridulce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madridulce - Balboa Comunicaci\u00f3n \u00b7 Comunicaci\u00f3n con Huella Positiva\" \/>\n<meta property=\"og:description\" content=\"Madridulce was created two years ago to celebrate the sweet gastronomy of Madrid. In its first edition, it brought together five century-old pastry shops\u2014El Pozo, Casa Mira, El Riojano, La Mallorquina, and La Duquesita\u2014with over 780 years of history, creating an emotional and sweet circuit in San Isidro. 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