Diego Gronda is committed to experiential Architecture, which means that hospitality is centre-stage in his multi-purpose, functional, versatile and living spaces.
The internationally acclaimed architect has designed hotels, restaurants and cinemas worldwide, and the communication goal was to show how he understands architecture and the work of an architectural practice in Spain as well. This involved expanding the media target, with the chosen option comprising qualitative and segmented communication in accordance with each project.
The strategy began with Saddle, formerly Jockey, where Diego Gronda took on the new design of the space and its main elements. This continued with subsequent projects, such as his cinemas for PVR Cinemas in Chennai, India, and Ikos Andalucía, a 4,000 square metre exclusive resort designed entirely by Studio Gronda, which will be opening in April 2021.
We defined a social media content strategy to foster the organic growth of his profiles.