Passionate about Chocolate
Since 1845 Lindt’s master chocolatiers have developed ranges and lines of chocolates made using the very finest cocoa and a wide variety of flavours, for both bars and their Lindor chocolate boxes.
Over the last two years we have presented their Christmas collections, with a brief to generate an experience conveying the brand’s exclusivity, and the concept of enjoyment/gift giving.
For the first of the events we offered a Mindfulness session at which journalists had the chance to appreciate all the subtle aspects of the chocolates during a tasting session. To do so we created an ambient space helping to highlight sensations and to tie in with the flavours of Lindt in a purely emotional way.
At the second of the events for the last Christmas campaign we created a gift handicraft workshop, inviting guests to choose their chocolate box, which they could then personalise with guidance from a designer, to send chocolates to a special person. This served to emphasise the desired concept of sharing and giving.